Visit Seattle and the Seattle Southside Regional Tourism Authority (RTA) have announced the launch of a new King County campaign to help accelerate local spending in the tourism industry, which has largely shuttered because of COVID-19 impacts.

With months of pandemic-related closures threatening small businesses, the campaign urges locals to spend money in King County before they travel elsewhere. Additionally, it intends to serve historically disadvantaged neighborhoods and promote minority-owned businesses throughout King County.

“Businesses have had to make heart-wrenching decisions on how to cut costs to stay afloat, and many small businesses may not have the means to market or promote themselves,” stated Katherine Kertzman, president and CEO of the Seattle Southside RTA, in a press release. “We’re proud to partner with Visit Seattle on a new campaign that gives these businesses a promotional boost. This campaign encourages King County residents and visitors to support local businesses and ‘Do Something’ at their own comfort level and pace. We’re very excited about this collaborative campaign, and we are optimistic that locals and visitors alike will come together to support businesses countywide.”

The new campaign focuses on the people of King County — its bakers, chefs, toy shop owners, winemakers, bookstore owners, barbers, and local lodging establishments. Visit Seattle’s new “All Clear King County” Safety Pledge aims to help visitors and residents feel reassured that companies and service providers are taking all of the necessary precautions to keep everyone safe as they travel in their nearby communities.