Sound Credit Union has revamped its logo and brand purpose statement, the established Puget Sound credit union announced yesterday.
The new logo symbolizes “togetherness” and emulates the Pacific Northwest in its hues. The updated purpose statement, “Power in We – standing with you through all waves of life,” reflects the credit union’s investment in its community and in its members.
“The logo mark is similar to a school of fish – each unique in its own size and color,” President and CEO of Sound Credit Union, Don Clark, said in a statement. “At Sound, we believe we all move forward when we commit to creating an inclusive environment that’s welcoming to all. For over 78 years, Sound Credit Union has offered the Pacific Northwest reliable and genuine financial services and in that time, we have learned that our community is stronger when we focus on working together.”
Sound Credit Union’s updated logo and purpose statement can be found on its website and digital platforms, and within the next few months, all locations will showcase these updates as well.
Founded in 1940, Sound Credit Union now has 24 locations throughout the Puget Sound, including in Olympia, Lakewood, Tacoma, and Puyallup.