Following nearly three decades of business, the population health company Physicians of Southwest Washington has rebranded to PSW.  

Along with the new name, changes also include a redesigned logo and tagline. 

According to PSW CEO Melanie Matthews in a press release, “We’ve taken this opportunity to modernize, streamline, and simplify our brand identity as we continue to expand our services throughout the U.S.   

In the same press release, she characterized the rebranding as part of a “larger transformation of our organization [that] aims to highlight our role in the future of health care.” 

While these changes settle in over the next few months, there will not be any related adjustments made to PSW services.