All photos by Becky Dembowski Photography

This month’s edition of Lead + Follow — a Q&A section dedicated to further understanding the personal and professional mindsets of area business leaders — features April Sage, owner of Senior Housing Advisory Services in Yelm.

Sage is a community-minded professional and connector who is heavily involved with activities focused on diversity, inclusion, and supporting society’s most vulnerable. She has been inspired by her own family’s journey with dementia to help people improve their lives by providing solutions that relieve pressure and bring peace to those dealing with times of change.

Sage is the mother of four and has deep family roots in the area spanning five generations, including some very powerful women. Her maternal grandmother moved overseas during wartime with a man she hardly knew to a country where she didn’t speak the language. Her paternal grandmother co-founded an area meat market on the Pierce-Thurston county line and defied odds of being a female business owner in an all-male profession. Sage’s mother was a single woman who milked cows to support her family and went back to school in her 30s to become a certified nurse’s aide.

Twenty years ago, I never knew parenting would be so hard.

What was your favorite TV show as a kid?

The Lawrence Welk Show (Mork & Mindy when I was under 10)

If you could stick to one age, what would it be, and why?

38. I got ultra-brave, learned I had value and could live outside my limits, and had the most energy.

Last Netflix or Prime binge?

The Marvelous Mrs. Maisel

When was the last time you completely unplugged?

Last January, on a cruise

How would you describe your look?

Sporty professional

If you could be anywhere in the world right now, where would it be?

Sitting on a warm beach watching the sun go down

What’s worth paying for?

A great all-inclusive vacation

Wine or drink of choice?

Craft beer

What’s your favorite neighborhood?

North Tacoma

What’s your most treasured possession?

All my pictures (taken or accumulated)

What’s your favorite children’s book?

Where the Sidewalk Ends by Shel Silverstein

What are you afraid of?

I’m not afraid of dying, but I am afraid of leaving my children too young.

Music of choice?

All eras of rock, including crossover country rock, Christian, blues, etc.

What is your mantra?

“You must do the thing you think you cannot do.”

What is your leadership style?

Servant leadership

Must-haves on a road trip?

Camera, flip flops, blanket, pillow, and an awesome playlist

What have you done recently for the first time?

Created my own website

What apps do you use the most?

Waze, Apple Music, LinkedIn

What do you collect?

Crosses from any vacation or special occasion

What do you crave at the end of your day?

A beer and/or a walk

What in your wardrobe do you wear the most?


If you could learn a new skill, what would it be?

Speak a second language

What advice would you give your younger self?

Create boundaries, know your worth, and stand by your values.

What book would you recommend to everyone?

Present over Perfect or The XX Brain

When self-doubt creeps in, I loop incessantly until I pause and realize what I am doing, then I pray.

In 10 years, I hope to be the go-to for family transitional needs.