Courtesy of Darryl Crews

This month’s edition of Lead + Follow — a Q&A section dedicated to further understanding the personal and professional mindsets of area business leaders — features Darryl Crews, CEO of The January Group headquartered in Tacoma.

Crews’ big-tent communication business plans events, makes videos, writes speeches, promotes new music, consults with brands, creates space for culture (physically and digitally), and advocates for important causes. Some of January’s clients have included Alaska Airlines, Atlantic Records, Apple Music, ARRAY, Seattle Aquarium, City of Tacoma, Revolt TV, and numerous others.

What was your favorite TV show as a kid?

VH1’s Behind The Music

When was the last time you completely unplugged?

Maybe 10 years ago.

How would you describe your look?

Versace meets Mr. Rogers

Whatʼs your favorite vacation spot?

Miami. It’s where I go to remember myself.

Whom do you admire most?

My mother, Ms. Chiquita Omodele

If you could be anywhere in the world right now, where would it be?

Miami or London

Whatʼs worth paying for?

Experiences (personal or professional)

Do you still write letters?

Yes. But only to people I’m in love with.

What causes are important to you?

Education, civil rights and equity, domestic violence

What advice are you glad you ignored?

“Trust me.”

Music of choice?

The New Pacific Northwest Playlist on Apple Music and a lot of old-school R&B

What is your leadership style?

Service above self

What is the first thing you do in the morning?


What do you crave at the end of your day?


What song is currently in your head?

“Better Safe Than Social” by The Last Artful, Dodgr

What do you collect?


What does success look like?

Blessing people’s lives during my lifetime and even after my death

What book would you recommend to everyone?

The Creative Habit by Twyla Tharp

I am energized by…

…the curiosity of young people.