Great Wolf Lodge is teaming up with nonprofit Autism Speaks to “go blue” during a month-long Blue Wolf Ears fundraising campaign.

Throughout April, the resort chain — including the location in Grand Mound — will be offering a blue version of its signature wolf ears for a minimum $5 donation to Autism Speaks. Guests who have been to Great Wolf during one of its seasonal “Howl-a-Days” events know how coveted a unique set of ears can be. These limited-edition headbands will be even more desirable as only 10,000 were made and distributed to the brand’s 16 U.S.-based resorts.

“We’re honored to have this opportunity to give back during World Autism Month and to help raise funds for a terrific organization like Autism Speaks,” Erin Wallace, chief operating officer of Great Wolf Resorts, said in a statement.

Guests who purchase the headbands will have even more opportunity to rack up funds for Autism Speaks by posting photos of their wolf pack sporting their blue ears to social media and using the hashtag #greatwolfcares. For each photo posted with this hashtag, Great Wolf will donate an additional $5, up to $20,000. Ultimately, the brand’s goal is to raise a total of $70,000.

Tom Frazier, chief science officer for Autism Speaks, echoes these types of issues and said Great Wolf’s adoption of the Blue Wolf Ears campaign is a great first step.

“Sensory differences, uncertainty, and social demands can make it challenging for some people with autism to participate in recreational activities, but autism-aware destinations (like Great Wolf Lodge) enable the entire family to enjoy these experiences together and make memories,” Frazier said.

Great Wolf COO Wallace said there are plans to continue the relationship with Autism Speaks and hopes to leverage that into future accommodations and programming.

“Our Blue Wolf Ears campaign is just the start of a long-term partnership with Autism Speaks,” she said. “In the future, we hope to use their expertise to help guide us as we continue to explore ways to make our resorts even more welcoming for people with autism and their families.”

For more information on this, or any other programs at the resort, visit Great Wolf Lodge online.