The Washington Export Initiative is launching a new outreach effort targeted to small and medium sized businesses to encourage companies to develop new international markets and customer bases.
The goal is to increase the number of companies exporting, as well as to increase the total export sales from Washington. “Exporting is central to our economic recovery and there are many resources available to help businesses start exporting or to expand to new markets,” said Rogers Weed, director of the Washington State Department of Commerce.
The campaign kicks off with four web-based media profiles of best-in-class Washington exporters: Stemilt Growers of Wenatchee; Seattle software innovator Swype, the 2011 Governor’s Trader of the Year Award winner; advanced materials producer Janicki Industries of Sedro Woolley; and Wood Stone Corp. of Bellingham, which ships its high-end cooking ovens to more than 75 different countries.
Each two-minute profile features commentary by key employees involved in export and “rules of the road” advice on the best way to capitalize on export opportunities.
The four “Success Stories” videos are featured on the Export Washington website. A range of export services and connections also can be found on this site.