United Way of Pierce County received from United Way of America the Best of LIVE UNITED award for the best branding and marketing implementation for last year. The local organization tied with New York City.
“Having our marketing team named best in the nation is an incredible honor for United Way of Pierce County and a remarkable achievement after launching the “Live United” brand just over one year ago in April 2008,” said President and CEO Rick Allen. “Staff, board members and volunteers played a critical role in making this recognition possible.”
Specifically Allen said the organization is thankful to its volunteer Marketing Committee Chair, Rick Meeder, Intel; and volunteers Rod Koon, Port of Tacoma; Jo Anne Coy, Columbia Bank; Noelle Bortfeld, Community Volunteer; Tyler Kalberg, Russell Investment; Sean Jennison, Clover Park Technical College; Cathy Brewis, MultiCare; Lyn McKay, Community Volunteer and Brian DalBalcon, photographer, for their strategic guidance in the organization’s marketing and brand development efforts.