Broadway Center for the Performing Arts in downtown Tacoma is offering naming rights to the 302-seat Theater on the Square, a campaign the facility is calling the “$2.5 million deal of the decade.”
The opportunity, according to a release, comes with “24-hour visibility, millions of brand impressions annually, premier ticket and experience packages, and the prestige of associating with the center and its eight resident arts organizations.”
The theater facilities are owned by the City of Tacoma and operated by Broadway Center, a nonprofit organization. Broadway Center is also offering other naming opportunities for a limited time, including an expanded production building, a new exterior plaza and education studios.
“Named sponsors will connect with hundreds of thousands of visitors, making a strong statement that they support South Sound’s premier performing arts destination,” said David Fischer, executive director of Broadway Center.
The nearby Pantages and Rialto theaters, also part of the Broadway Center, will retain their historic names.
Tacoma’s historic theater district contributes $24 million annually to downtown’s growing economy. Per Broadway Center’s release, naming opportunities start at $10,000 for certain interior spaces. Sponsorships last from five to 25 years, all with multi-year payment options. The $2.5 million Theater on the Square sponsorship package is valued at more than $650,000 each year based on marketing impressions and experiential opportunities.
Sponsorship dollars will help fund the $20.8 million in budgeted improvements to update and expand Broadway Center venues.