The Tacoma Rainiers in-house marketing team hit a home run at the regional American Advertising Awards, bringing back six awards, including a pair of Judge’s Choice selections.
The recognized piece was the club’s 2017 season ticket renewal piece, which was creatively presented as an illustrated children’s book.
“The goal was to make the book feel timeless, so you would be unsure if it was brand new or from the very first Opening Day in Tacoma in 1960,” said Tony Canepa, the team’s creative director.
“Creating something special for our fans is always our primary goal, and we love to see their response when they receive these books. It is a great honor when that enthusiasm is echoed by the best in the advertising business as it was last week.”
The Rainiers were the only group to earn multiple of the prestigious Judge’s Choice awards — given to the judges favorite submitted piece across all submitted work — three Gold awards, and one Silver award.
These honors follow the success of the team’s 2015 season ticket renewal piece, which received national acclaim and collected a total of 14 awards across regional, district, and national competitions two years ago.