Four years ago, Breeze Wetzel and her family hadn’t the slightest clue how to make a marshmallow â€” that’s exactly how her company started.
Wetzel’s curious, then-4-year-old daughter Madyson asked her parents one day how to make a marshmallow.
“We had no idea,” Wetzel admitted.
The family went into their kitchen and began testing some recipes. To their surprise, their creations actually tasted good, so they kept making them.
The mother-daughter pair took them to a few holiday bazaars that year, and from there, Madyson’s Marshmallows was born.
Soon, they moved from their home kitchen in Bonney Lake to space in restaurant kitchens, and, after three years, within increased demand, they opened a dedicated space in Sumner.
“We found ourselves there all the time and we needed to be there more than just a Sunday morning,” Wetzel said. “A year ago, we decided we’re not doing this anymore. We leased space and created our own commercial kitchen.”
Starting their own kitchen, though, was expensive. It cost the family $15,000, but they were able to raise $12,000 through a Kickstarter fundraiser.
Meanwhile, the Wetzels continued to sell their products, which include marshmallow beverage toppers and chocolate-filled marshmallows, at different events. Last year, the product found its way to Bed, Bath and Beyond shelves after Wetzel attended the Summer Fancy Food Show in New York City.
She was at the show again earlier this summer and landed a place in Williams Sonoma’s 246 locations for the holiday season. Locally, she also does exhibits where she sells her marshmallows in the chain’s and University Village stores.
Beyond participating in trade shows, Wetzel said she spends little money on marketing.
“All of the marketing that we do is really grassroots â€” Facebook, Twitter and Google,” Wetzel said. “We have a real determination and drive to make this happen. We make a profit, but it goes back into the company.”
Madyson’s Marshmallows products are currently in 25 specialty stores, and will be in all 33 East Coast-based Kings Food Markets and Balducci’s Food Lover’s Markets for the holidays. Wetzel expects to be in 100 stores by the end of the year, in addition to bigger retailers like Bed Bath & Beyond.
“We’re very proud of this as a family,” Wetzel said. “We want to keep growing and keep going to that finish line.”