Strategic Research Associates, a Spokane-based marketing research firm, has opened a new focus group research location in Federal Way.

It’s, aptly, a strategic location for the company. SRA hopes to leverage Federal Way’s location central to the Seattle-Tacoma corridor to allow for more insight into consumers representing the metro markets in Pierce and King counties. It’s the firm’s first foray into the Seattle area, as well as its first permanent branch outside of Spokane.

The new research center — located at 500 S 336th Street #103 — includes an oversized presentation room with one way glass, a large client room for discrete viewing of multiple focus groups at once (via either one way glass or CCTV), two standard focus group rooms, and a separate conference room available for hosting and streaming focus groups, client meetings, and web-meetings. The facility is set up to comfortably seat 12-14 at conference tables, as well as up to 48 for large group presentations and meetings.