REI has embarked on its first partnership with a mountain resort company, teaming with Utah-based POWDR to bring REI-branded outdoor experiences at Copper Mountain and Eldora Mountain Resort in Colorado.
The partnership will kick off mid-November with “exciting new adventure lifestyle programs and events,” with full programming beginning by the holiday season.
“Inspiring people through authentic local adventure is behind everything we do, and it’s the driving force behind our partnership with REI,” says Wade Martin, chief revenue officer at POWDR. “From REI’s Opt Outside campaign to its programs designed to get everyone outdoors, our missions similarly aim to deliver memorable experiences that enhance people’s lives. We welcome REI members from Colorado and beyond to Copper and Eldora, and look forward to offering all guests new ways to enjoy the outdoors through our ongoing partnership.”
During the winter, REI Outdoor School guides will lead experiences such as snowshoeing, fat biking, and winter hikes, and social outings like mountain mixology. In summer, participants will be able to mountain bike, learn wilderness medicine, camp, and hike. At Copper Mountain, an REI Adventure Station located in Center Village’s Camp Hale Outfitters will act as a base camp with local REI experts available to educate, inspire, and assist with registration.
REI will also offer experiences like REI group campouts and vendor demo events at the resorts; the first of which will be a Burton snowboard demo at Eldora on Dec. 9.
“This partnership, our first on-mountain presence, allows us to expand our regional experiences and education programs across Summit and Boulder counties with a like-minded partner,” says Rebecca Bear, outdoor programs and experiences director at REI. “Copper and Eldora receive millions of visitors. We’re looking forward to providing unique outdoor experiences for both seasoned adventurers and people new to the outdoors at two of Colorado’s most beautiful resorts.”