Diono, a child safety seat and travel accessory company based in Puyallup, has announced the introduction of a new line of products in collaboration with national children's toy firm Little Tikes.
Unveiled at the ABC Kids Expo in Las Vegas, the seven-year international license agreement will feature a range of juvenile products, including more than 50 new items spanning from car seats and strollers to travel accessories and gear.
“We are thrilled to be partnering with an iconic and trusted toymaker like Little Tikes to bring our products to more kids and parents around the world,” said Brad Keller, president of Diono. “Our best-selling Radian and Monterey car seats are the safest on the market, winning multiple awards and rave reviews from countless families and we are committed to delivering the same innovation and safety measures with the new Little Tikes collection.”
The new line, featuring a variety of designs and price points, will be available in early 2014 at major retailers nationwide, as well as key international markets.
“Anyone familiar with the car seat and travel accessory category knows the unrivaled commitment Diono has in developing quality products that provide families safety, comfort and convenience,” stated Isaac Larian, CEO and President, Little Tikes. “When combined with a similar heritage for Little Tikes, this new partnership makes sure moms and dads not only think of Little Tikes when it comes to play value, but also when it comes to well-being and comfort both in and out of the home.”