Real estate developers, contractors, architects and engineers in the South Sound have a new marketing option with the launch of new strategy firm Tairis Group in Tacoma.

The company, founded by marketing professional Deanna Dargan, caters exclusively to building and real estate businesses.

“The construction and real estate industry is unique; It’s all about relationships.  Standard marketing practices don’t always relate,” said Dargan, former marketing director for The Rush Companies and BCRA. “Tairis provides value in that we know the players, the targets, and the associations to achieve the highest return on investment.

“If you haven’t worked in a contractor or architect’s office, it’s difficult to understand the nuances and requirements of project proposals and government/public interviews.”

The company has already attracted several industry clients, including building science firm Nexus in Tacoma, Blue Architecture in Bremerton, and Colvos Construction in Tacoma.

 “Tairis operates as the marketing department for many of our clients, so they can focus on client service and project delivery,” said Dargan. “Likewise, we’re being hired by companies with project-specific needs, like development branding and promotion.”