Now that Weyerhaeuser has vacated its former headquarters in Federal Way, the building’s new owners have eschewed the timber giant’s name in hopes of making the facility more attractive to prospective tenants.

South Sound, meet The Greenline.

“The name ‘The Greenline’ acknowledges the architectural elements that can be seen throughout the exterior of the building, along with the ivy that covers each of its long, horizontal levels,” said Tom Messmer, vice president of special projects at Industrial Realty Group, the California real estate company that acquired the former Weyerhaeuser campus earlier this year.

“It’s iconic, and we wanted a name that clearly and concisely represented those defining features.”

The name is evocative of the building’s naturally wooded setting, as well as IRG’s vision for preserving most of the remaining undeveloped sections of the 425-acre campus.

“We are leaving the exterior of The Greenline and the vast majority of the property untouched,” Messmer said. “We will continue to allow – and encourage – public access to the trails, the meadow, the botanical gardens and the headquarters.

“Rejuvenating and re-leasing The Greenline building – to expand tax revenue to Federal Way and provide hundreds of well-paying jobs for the community – is our number one priority.”

IRG has engaged a slew of Seattle area companies in rebranding and reconfiguring the property for its next life. The company hired Seattle architecture firm CollinsWoerman to update the building’s interiors to appeal to modern large-scale office users, while the Andover Company, Inc., a commercial real estate brokerage out of Renton, has been tasked with launching an international campaign to find a new tenant or tenants.

“The Greenline is one of the most recognizable buildings in the Pacific Northwest,” said Andover principal Mike Hemphill. “The campus’ natural beauty – it’s surrounded by lakes, wildlife, Douglas fir trees and native landscaping – is one of the many features that make it so appealing to potential tenants.”