During the next year, 55 percent of employers plan to increase their social media efforts, according to a survey released by the Society for Human Resource Management.

“An Examination of How Social Media Is Embedded in Business Strategy and Operations” found that 40 percent of organizations have a formal social media policy. More than half (56 percent) of social media policies include a statement regarding the organization’s right to monitor social media usage. Other common policy components include: • A code of conduct for employee use of social networking for professional purposes (68 percent).
• A code of conduct for employee use of social networking for personal purposes (66 percent).
• Guidelines for social media communications (55 percent).

More than half (52 percent) of organizations include social media as part of their marketing strategies, and marketing staff in 35 percent of organizations lead social media activity.