A recent survey found that 49 percent of marketers will launch a holiday campaign before Halloween.
The most popular time to launch campaigns overall is the first 15 days of November, right after Halloween but before Thanksgiving, according to more than 200 marketers responding to a survey about plans.
“Retailers have been extending the shopping seasons with promotions, post-recession, so it’s not surprising to see that nearly half of all marketers stated they would launch a holiday campaign before Halloween,” said Bill Tancer, general manager of global research, Experian Marketing Services.
He noted consumer confidence data that shows it at the highest it’s been since the recession, so marketing experts expect the early promotion trend to carry over into the holiday season with Black Friday deals being offered even earlier than last year.
More than 70 percent of marketers surveyed said they plan to use some sort of promotional offer for consumers this holiday season.
Experian Marketing Services, which sponsored this survey, is hosting a Holiday Marketing webinar on Oct. 24 to cover topics to help marketers better connect with their customers. Registration is available here.