Gig Harbor’s Heritage Distilling has announced a unique partnership with KIRO Radio 97.3 FM, crating the first weekly radio show dedicated to the growing culture of craft spirits, cocktails, beer and wine.

Called “Cask Club Radio”, the show will launch tomorrow at 3:00 pm and will also be available as a downloadable podcast.

“Heritage Distilling has earned its reputation as a big-thinking innovator” said Carl Gardner, vice president and market manager at Bonneville Seattle Media Group. “With this new audio project, Heritage once again takes the broad view of how its products fit into the overall lifestyle and passions of people around the Pacific Northwest.  We’re proud to partner with Heritage, and to help them blaze another new trail as a forward-thinking marketer.”

“We are thrilled to partner with the professionals at KIRO Radio to bring this new show – ‘Cask Club Radio’ – to the market,” said Justin Stiefel, CEO and co-founder of Heritage Distilling. “In today’s culture the intersection of spirits, cocktails, beer, wine and food are rapidly mixing with business, sports, art, entertainment and life. Together with co-host Lydia Cruz and producer Maura Dooley, every week we will bring listeners an interesting mix of current events and trends in the world of adult beverages, insights on happenings in the market, interviews with key people in industry and a few surprises. The purpose of the show is to be informative, educational and entertaining, all with an eye towards responsible enjoyment of spirits, cocktails, beer and wine.”

“I see ‘Cask Club Radio’ as an exciting new platform that melds all of our favorite things; local culture, food, sports, business, news and spirits” said Lydia Cruz, co-host of ‘Cask Club Radio.’” “More importantly, it’s an opportunity for us to share compelling stories of self-made individuals, businesses and charitable organizations from the Pacific Northwest and beyond.”