The largest regional retailer focused on healthy, natural nutrition for dogs and cats has partnered with its customers to raise over $65,000 to benefit cats and dogs impacted by Hurricane Harvey in Texas last month.

Mud Bay’s 44 store locations will now extend the donation drive through October to aid companion animals in regions affected by Hurricanes Irma and Maria.

The Olympia-based company is matching customer donations dollar-for-dollar up to $30,000 in efforts to reach a $100,000 goal.

“The heartbreaking impact of Hurricane Harvey compelled Mud Bay to take action,” said Lars Wulff, co-CEO for Mud Bay. “But even before we officially launched our donation drive, our customers were coming into our stores asking us how they could help the dogs and cats impacted by the storm.”

Currently, a Seattle Mud Bay store in Greenwood has collected the most donations from customers. Greenwood store manager Amanda Evans said she’s had a lot of conversations about the Hurricane Harvey donation drive with people who visit.

Mud Bay is an employee-owned company originally founded in 1988.