As part of its efforts to drive economic growth, the City of Tacoma has added two new business intelligence tools on its Community and Economic Development Department webpages.
The addition of the two tools, dubbed ZoomProspector and SizeUp, precedes a broader overhaul of the Community and Economic Development Department’s web presence.
ZoomProspector caters to the needs of site selectors and investors, providing robust, high-quality data that drills all the way down to the zip code level, as they assess possible locations. The tool helps site selectors and investors research hundreds of criteria to find the community that best meets their specific needs, and helps them analyze locations based on more than 1,000 variables to find the perfect one.
SizeUp, on the other hand, helps business owners and aspiring entrepreneurs make smarter decisions with data that shows how they measure up against the competition in their industry. This tool helps them determine what percentage of businesses they are outperforming in their industry in revenue, size, salaries and more. It also shows them where the typical business owner in their industry is doing best near them, as they consider expanding into a new location or where to target their next marketing campaign.